Pinnacle Branding
Building a cache of branded design elements makes ads and communications much quicker to put together, and more effective as vehicles of the brand.
Building Illustration
It’s not always easy to get photogenic shots of your building, so applying some Illustrator magic to the situation provides us with a nice clean rendering that’s useful for ads and also develops the building itself into an element of the Pinnacle brand.
Used on product pages for products that are only available in our Warwick location. Also used in ads for sales with the same condition.
Used in the desktop version of the website’s homepage slideshow. A version without text is in the mobile version.
Logo Refresh
One of my first tasks was updating our company’s logo with its new name. I also developed variations to be used in different contexts, including a favicon.
Mascot
When the boss got a new dog, we got a new mascot. Raegan is a very good girl and also provided a useful design element in ads and promotional materials.
